Course Description
Our Advanced Digital Marketing Course is meticulously designed to provide an in-depth understanding of sophisticated digital marketing strategies and tools. This comprehensive program spans over 3 months of intensive learning, followed by a 1-month internship, offering a perfect blend of theoretical knowledge and practical experience. For those new to digital marketing, we also offer a Basic Digital Marketing Course to build foundational skills, and for businesses, we provide Corporate Training and Customized Tailored Courses to meet specific organizational needs.What You’ll Learn
- Gain hands-on experience by working with leading companies, putting your skills to the test in a professional setting.
- Apply your knowledge through practical projects that simulate real-world digital marketing challenges.
- Understand how to create cohesive marketing strategies that integrate various digital channels.
- Learn techniques to increase conversion rates and maximize ROI for your marketing campaigns.
- Design and manage impactful email marketing campaigns that drive results.
- Gain expertise in Google Analytics to track, analyze, and optimize your digital marketing efforts.
- Craft and execute sophisticated social media marketing strategies across various platforms.
- Develop and implement powerful content marketing plans to attract and engage your target audience.
Who this Course is for
Our Digital Marketing Course is ideal for marketing professionals looking to deepen their expertise and stay ahead in a competitive field. It’s also perfect for individuals with a basic understanding of digital marketing who are eager to advance their careers by acquiring advanced skills and knowledge. Entrepreneurs and business owners seeking to enhance their online presence and drive growth through effective digital strategies will find this course invaluable. If you’re committed to mastering the art of digital marketing and gaining hands-on experience through a structured internship, this course is designed for you.- 1. Digital Marketing and its Specialization
2. Client Servicing
3. How to Get Local and International Clients
4. How to Do Market Research
5. Best Free Digital Marketing Tools to Go Viral
6. Course Resources
7. Assignment
- 1. Digital Marketing and its Specialization
1. Why Market Your Business on Facebook?
2. Facebook Page Setup
3. Facebook Icon & Cover Image
4. Facebook – What to Post?
5. Tactics To Get Your First Page Likes
6. Secret Way to Boost Page Likes
7. Facebook Competitions / Contests
8. Facebook Groups
9. Facebook Live
10. Manage Multiple Facebook Pages
11. Facebook Comments & Reviews
12. Update: Facebook Reviews are Now Recommendations
13. Facebook Insights
14. Solved: What’s the difference between like/follows, fans/followers?
15. Assignment – Facebook Marketing1. 7 Keys to Facebook Advertising Success
2. Facebook Success Stories
3. How to Set Up An Advertising Account
4. Boost Posts vs. Ads Create Tool vs. Power Editor – Updated
5. Key Ad Policies (Facebook & Instagram)
6. Facebook Ad Structure
7. Create Your First Ad – Choose a Campaign Objective
8. Targeting by Location & Demographics
9. Targeting By Interests
10. Targeting By Behaviors & Connection
11. Ad Placements
12. Budgets
13. Ad Creative
14. Tips to Write a Winning Ad
15. Place Ad Order
16. Key Advertising Terms
17. Ad Reporting
18. How to View Your Billing Summary
19. Facebook Pixel
20. How to Install the Facebook Pixel for Apps
21. Website Custom Audiences
22. Email List Custom Audience
23. Page Engagement Custom Audiences
24. Video Views Custom Audience
25. Lookalike Audiences
26. Page Likes With Custom Audiences
27. Video Ads
28. Lead Ads
29. Instagram Ads
30. Dynamic Ads For Ecommerce
31. Collection Ads for Ecommerce
32. Canvas Ads
33. Offer Claim Ads
34. Local Awareness Ads – Updated
35. Event Response Ads
36. Power Editor
37. Easy Split Testing with Power Editor
38. Bulk Manage with Power Editor
39. Business Manager
40. Solved: Do I Need to Use Business Manager?
41. Business Manager – Roles & Permissions
42. Custom Conversions and Standard Events
43. Facebook Marketing Partners (FMP’s)
44. How to Start a Facebook Ads Business
45. Assignment1. Instagram Business Account Setup
2. Follow These Instagram Accounts
3. Instagram Profile Image
4. Instagram Bio
5. Instagram Content Creation
6. Instagram Reposting
7. Instagram Followers Hack
8. Instagram Hashtags
9. Instagram Stories
10. Instagram @Mention Influencers
11. Instagram Spam
12. Instagram Analytics
13. Assignment1. Why Market Your Business with Google Ads?
2. How Google Ads Works
3. Analyze Your PPC Competition
4. Google Ads Account Setup
5. Select the Right Campaign Type
6. Target Your Audience
7. Determine Bids & Budgets
8. Advanced Campaign Settings
9. Choose Profitable Keywords
10. Write Ads That Grab Attention
11. Assignment – Google Ads- 1. Why Market Your Business with Email?2. How to Create a Mailchimp Account for FREE3. SOLVED: Can I Just Use GMAIL to Send Emails Instead of Mailchimp?4. How to Add Opt-Ins & Pop Ups to Your Website for Free5. How to Write Email Subject Lines That Get Opened6. How to Create an Email Campaign with Mailchimp7. Email Marketing Analytics8. Assignment – Email Marketing
- 1. How to Write Faster with Artificial Intelligence2. What is Copywriting?3. The “AIDA” Formula4. 11 Tips for Writing Magnetic Headlines5. How to Flip Features Into Benefits6. 5 Tips to Create an Irresistible Call to Action (CTA)7. How to Write Like Your Customers Talk8. Assignment – Copywriting
- 1. YouTube Marketing Overview2. How to Create a YouTube Channel (Personal or Brand)3. The Best YouTube Tool Ever Made4. How to Increase YouTube Subscribers by 400%5. YouTube Marketing – 3 Simple Strategies6. Video Gear – What I Use7. How To Record and Edit Your First YouTube Video8. How to Find Video Ideas with Competitor Analysis9. How To Find Video Ideas With Keyword Research10. How To Rank Videos Higher With YouTube SEO11. How to Add Custom Thumbnails To Get More Views12. How to Make Eye-Catching Thumbnails for FREE13. How to Make a YouTube Banner for Free14. How To Add YouTube Cards To Get More Views15. How to Add YouTube End Screens to Get More Views16. How to Use YouTube Comments to Get More Views17. How To Monetize Your YouTube Channel18. How to Use YouTube Analytics to Get More Views19. Assignment – YouTube Marketing
Faculty
Risheraj Dowerah
About Faculty
Rishe, with an MBA in Marketing and Finance, brings over 10+ years of digital marketing experience from top companies like IBM, L&T Infotech, and Dell Technologies. As the Chief Trainer at TechTides, he is dedicated to closing the global digital marketing skill gap by empowering students, professionals, and organizations with advanced training.
Skills
Rishe’s expertise spans SEO, SMM, email marketing, PPC, and analytics, ensuring you gain the practical skills needed to excel in the competitive digital landscape. Whether you’re just starting out or aiming to advance your career, Rishe is here to guide you towards success.